Infographic showing lead performance metrics including bar graphs, pie charts, and conversion rate percentage on a blue background

Lead Performance Breakdown: Quality Leads, Real Customers, Strong ROI

April 16, 20252 min read

Lead Performance Breakdown: Quality Leads, Real Customers, Strong ROI

At Little Giant Marketing, we don’t just help lead engagement — we generate results. Our goal is simple: help insurance agents and agencies grow profitably through data-driven marketing and qualified lead generation.

Whether you’re looking to scale fast or optimize your current campaigns, understanding your lead performance is key. Here's a look at how our strategies are delivering results for our clients every day.


🚀 Performance Highlights

When it comes to growth, it’s not just about lead volume — it’s about quality, conversion, and return on investment. Here's what our campaigns are achieving:

  • Thousands of leads generated monthly

  • Quote to close rates averaging 27%

  • Cost Per Policy (CPP) as low as $49

  • Quote rates at 80%


These numbers reflect what happens when precision targeting, automated outreach, and lead quality controls come together in one strategy.


🔝 Top Performing Lead Sources

Among the many sources we work with, two consistently rise to the top when it comes to volume, cost efficiency, and conversion:

Source A

  • High lead volume with steady 5%+ conversion rates

  • CPP around $175

  • Strong premium generation and commissions

Source B

  • Exceptional 11%+ conversion rate

  • Competitive CPP of $52

  • High-quality leads that turn into real customers

Together, these sources drive hundreds of policy sales each month while maintaining excellent ROI.


💡 Why This Matters

At Little Giant Marketing, we track every lead, every response, and every sale. This allows us to:

  • Eliminate low-quality sources

  • Double down on what works

  • Help you grow without guesswork

The result? More customers. Lower costs. Better outcomes.


Ready to Grow?

If you're ready to stop wasting ad spend and start seeing real results, we’re here to help. From lead generation to conversion optimization, we build campaigns that perform.

📩 Let’s talk — contact us today for a free strategy review.

John Graham
CEO & Founder | Little Giant Marketing

John Graham

John Graham CEO & Founder | Little Giant Marketing

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