| Marketing Source | Close Rate | Target Close Rate |
|---|---|---|
| Direct Mail | 20% | 15% |
| Email Marketing | 18% | 10% |
| Social Media | 15% | 12% |
| Pay-Per-Click Advertising | 12% | 10% |
Insurance Marketing Sources by Close Rate Scorecard
July 2023
| Rank | Marketing Source | Number of Leads | Number of Closes | Close Rate |
|---|---|---|---|---|
| 1 | Referrals | 1200 | 600 | 50% |
| 2 | Digital Marketing | 3000 | 1000 | 33.33% |
| 3 | Telemarketing | 2500 | 750 | 30% |